In its latest filing, AMD warned that the partnership between Intel and NVIDIA could heighten competition and put downward pressure on product prices.
This marks the first time AMD has formally acknowledged the potential risks of the Intel–NVIDIA collaboration in an official disclosure.
Intel–NVIDIA Collaboration Overview #
The partnership, announced in September last year, focuses on developing custom x86 chips for data center and client markets—part of a multi-billion-dollar deal.
Under the plan:
- NVIDIA will design specialized CPUs using Intel’s x86 architecture, integrating its RTX GPU cores into x86 SoCs for AI PCs and HPC platforms.
- Intel will contribute its mature CPU architecture and advanced packaging technologies.
This collaboration aims to establish a hybrid architecture capable of competing directly with AMD’s expanding portfolio of AI and CPU solutions.
While some analysts questioned the impact on Intel’s in-house GPU roadmap, both companies clarified that NVIDIA’s GPU IP will be limited to the SoC project and won’t replace Intel’s discrete GPU line.
AMD’s Response and Concerns #
Initially, AMD maintained a neutral tone, emphasizing that its current product lineup remains competitive.
However, in its most recent risk disclosure filing, AMD explicitly listed the Intel–NVIDIA partnership as a potential threat to its revenue and profitability.
The company noted that such “deep cooperation” could intensify market competition, leading to price pressure and margin compression.
AMD stated that this may negatively affect its financial performance if rivals’ joint products reach commercial maturity.
Competing Product Timelines #
The joint Intel–NVIDIA project is still in its early development stage:
- NVIDIA’s N1 AI PC platform may launch as early as 2025.
- Intel’s Nova Lake-AX processor is expected between 2026–2027.
Meanwhile, AMD already offers its Ryzen AI MAX series, integrated into several thin-and-light laptops and mobile workstations, delivering on-device AI acceleration.
AMD is also preparing the Strix Halo platform—a high-end mobile SoC featuring a large integrated GPU and advanced packaging technology.
Strix Halo is reportedly entering mass production, targeting gaming handhelds and portable AI devices, further diversifying AMD’s mobile ecosystem.
Competitive Dynamics #
In this emerging three-way race:
- NVIDIA contributes its GPU cores and CUDA ecosystem.
- Intel offers x86 CPU architecture and manufacturing resources.
- AMD relies on its Zen 6 CPU and RDNA GPU architectures to maintain a performance and efficiency lead.
AMD’s strategy focuses on platform consistency—refreshing multiple product generations in parallel to stabilize pricing and maintain market share during industry transitions.
Market Outlook #
Analysts generally agree that AMD faces no immediate threat, given the long design and production cycles of new chips.
The Intel–NVIDIA collaboration remains at the prototype phase, with mass production still years away.
AMD’s near-term objective is to accelerate AI chip development, optimize energy efficiency, and enhance platform integration across the AM4, AM5, and mobile ecosystems.
While the company acknowledges competitive risks, it also expresses confidence in its technological roadmap and ecosystem maturity.
Conclusion #
The expanding rivalry among AMD, Intel, and NVIDIA reflects the industry’s shift toward AI-centric computing.
As these companies converge on heterogeneous integration—combining CPUs, GPUs, and AI accelerators—the next few years will define leadership in high-performance and AI PC markets.
AMD’s candid acknowledgment of the Intel–NVIDIA threat underscores both the heightened competition ahead and its determination to defend its position through sustained innovation.